TARGET

TARGET | PETS OF TARJAY

 
 
 
 

A reality-inspired, episodic social series that combined Real Housewives with Homeward Bound.

Target was launching their newest LTO—the Cuddle Collab—a series of pet products designed in collaboration with real pet influencers. To celebrate the launch, we created an episodic series for social that featured a group of talking pets interacting with the collection. We created five episodes, each with a different product focus and following the interconnected lives of these pets.